With so much information being consumed, communicators should consider shifting toward visual messaging if they haven’t already. Most audiences don’t have time or the desire to read thousands of words anymore, and they certainly won’t pay attention to a “wall of text”. Information presentation is just as important as what’s been said.
Audiences today are more diverse, capable of digesting information and have shorter attention spans than ever. At the same time, they are savvy enough to dictate what types of information they’re going to process. You’ve got to get their attention and deliver the content simultaneously – which requires creativity, imagination, and a keen eye.
Straight to the Point
It’s not enough to add images to your message. Skilled communicators strategically intertwine text and imagery to position their content. Doing so allows you to get straight to the point without all the fluff. What are you asking the reader to do? What knowledge do you want them to take away from the interaction? Get to it right away. There’s no need for fluff.
Be Quick About It
Wall most communicators understand the importance of sequential layering within their messages; conciseness may very well be the most important aspect of a message. In the days of 140 to 280-character communication, readers don’t want fluff. “What’s in it for me?” has never been more prevalent.
While the text may be short, well-placed icons, imagery, and white space can improve the reader’s experience and increase the information that is processed by the audience.
It’s not enough to be a great writer anymore. Communicators must be well-rounded with an understanding of written and visual messaging to be successful.
Check out a couple of our favorites from around the web and some of our work below: